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Expert Conversations for Transforming Your Business and Your Life

Join Host, Deb Battersby & Special Guest, Sherif Sakr

Recorded on Tuesday, Oct 5, 2021

Are You an “Awakened” Leader?

Sherif Sakr


What does ‘Awakened’ mean?


What does ‘Leadership’ mean?


How does Awakened Leadership apply to CEOs?

Work with Your Subconscious to Up-level Your Leadership, Influence and Impact

Deb Battersby



What’s the secret why some win and others don’t?


The real reason we fall back in our progress and how to stop it.


How to ease your emotional work load and lead in joy and ease.


Sherif grew up the son of two PhDs and spent his childhood in four countries on three continents. He studied chemical engineering and international economics but practiced neither for long. All told, he had four careers before his entrepreneurial spirit caused him to start a wellness business with a staff of 60. 

He quickly realized that business ownership required its own set of skill and tools that he did not yet have. He knew that he could not see his own blind spots – he could not see himself swing – and sought knowledge and guidance to improve his decision making. He found mentorship in a peer group called Chairman’s Council.

Working with this group for three years allowed Sherif to turn his company around and sell it. After taking a year off, his dear wife of more than 25 years helped him recognize that coaching business owners and CEOs in a mindful way was where his true gift lies, and this is how he should invest the second half of his professional life.

This profound realization led to this final career, leading CEO peer groups in Denver. In 2021 the opportunity arose to partner with Joel Trammell and use his content and experience to innovate the peer group concept by adding a practical curriculum to help CEOs deliver predictable performance. Having worked with dozens of executives, he knew that this was exactly what was needed, and American CEO was born.

Deb Battersby headshot


Deb Battersby is a speaker, author, success coach, and creator of the FreedomPoint™ System.

Deb and her company, Success Matrix International, are dedicated to accelerating the success and enhancing the quality of life of its global clientele. Deb works with diverse and dynamic individuals and organizations, from those facing abrupt change to those spear-heading it.

Known for innovative techniques and dramatic results, Deb has helped thousands achieve their goals and transform their lives using her FreedomPoint™ System.

She is a Master Practitioner in the field of neuro-linguistics, neuro-associative conditioning, as well as a certified hypnotherapist. Deb is also distinguished as an elite Master Trainer with Robbins Research International.

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